Why Invisalign® is one of the best things to happen to self-care
Why Invisalign® is one of the best things to happen to self-care

This is how to make 2023 the year you get the smile of your dreams.

A stunning set of pearly whites can help you make a great first impression, sell an important pitch, impress old friends, and so on. But most importantly, confidence in your smile—and knowing your oral health is in great shape—helps put you at ease. But let’s be real: Braces are just not the move these days.

It’s 2023, and that calls for a modern orthodontic solution: Invisalign aligners, a.k.a. the #1 doctor-recommended clear aligner brand.1

Invisalign treatment improves your smile’s look
and health

Most people want to straighten their teeth for cosmetic reasons, but having straight teeth also comes with a lot of health benefits.

Without hard-to-reach spaces between crowded teeth, straight teeth are easier to clean. Regularly removing debris from your teeth and gums lowers the risk of tooth decay and periodontal disease, and it leaves you with fresher breath and less gum and tooth pain.

Misaligned teeth also affect your bite, which can strain your jaw joints, and jaw pain can radiate out to your ears, eyes, and head. In short, straight teeth = happy jaw.

Invisalign aligners let you eat and drink anything you want

Unlike braces, Invisalign aligners are clear appliances that go over your teeth, which means you can remove them whenever you need to. Just stash your aligners in an Invisalign aligner case, and you’re good to go.

Invisalign aligners are faster than braces2

In many cases, Invisalign treatment works faster (and are less painful3) than braces. Additionally, because Invisalign clear aligners are virtually invisible appliances, you can watch your new smile—and your confidence—develop, even during treatment.

Invisalign aligners can treat simple to complex cases

Want to fix a tiny bit of crowding? Done. Looking to close a gap between two teeth? Totally doable. Need to treat a complex bite misalignment? Also treatable. Invisalign aligners are made from high-quality SmartTrack™ material and designed using advanced technology like 3D mapping, creating aligners that are bespoke for each individual patient’s needs.

The only standardized element on Invisalign aligners is the little Invisalign logo toward the back of the aligner, reminding you that your smile is in great hands.

So how much does Invisalign treatment cost?

The cost depends on the complexity of your case and how many aligners you’ll need. Talk to an Invisalign provider to get a quote, and keep in mind that Invisalign treatment is FSA/HSA-eligible, and can be paid for in part by insurance and/or using a to pay-over-time financing option.

Ready to make 2023 a happy YOU year with Invisalign treatment? Let’s get started.


Since 1997, Align Technology has been a pioneer in orthodontic med-tech, providing more than 14 million people with beautiful, healthy smiles. This article was paid for and written by Align Technology, the maker of Invisalign clear aligners.

1 Based on a global survey of 1,786 doctors (dentists and orthodontists who use clear aligners) by IQVIA in NA, EMEA, LATAM, and APAC. Data on File at Align Technology, as of June 30, 2022.
2Gu, J et al. Evaluation of Invisalign treatment effectiveness and efficiency compared with conventional fixed appliances using the Peer Assessment Rating index. Am J Orthod Dentofacial Orthop February 2017;151:259-66
3In a pain score of 1-9, 1 being extremely painful and 9 not at all painful, Invisalign U.S. teenager patients (Qty:73) rated pain score of 6.1 vs U.S. traditional metal braces teenager patients (Qty: 76) rated pain score of 5.1. In a study by Miller et al, with adults measuring pain in the first week of treatment. Kevin Miller et al. “A comparison of treatment impacts between Invisalign aligner and fixed appliance therapy during the first week of treatment.” American Journal of Orthodontics and Dentofacial Orthopedics. Volume 131, Issue 3, pp. 302. e1-302.e9, March 2007.



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